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內容概括

INTRODUCTION

In this report, ASKCI analyzes the financialassessment and credit risk of sports goods industry. It will provide you with acomprehensive understanding of this industry from the following aspects: developmentscale, operating benefit, related policies and industry analysis of majorregions and provinces, etc., as well as make scientific prediction on thefuture development sports goods industry.

1) TheAim of this report

n To provide readers with comprehensive & in-depthunderstanding of financial situation and credit risk onChina’s sportsgoods industry;

n To understand position of the sports goods industry inChina;

n To get more information of the major sports goodsproduced regions;

n To predict what future ofChina’s sports goods industry willbe;

n To find out the region be worth for investment and theinvestment risks of sports goods industry inChina;

n To reveal opportunities in Chinese sports goods industry.

2) Benefitfrom the report

n Obtain latest financial information of sports goodsindustry inChina,such as enterprise scale, total asset, sale revenue, total profit and soon;

n Evaluate the status of the sports goods industry inChina;

n Identify key trends and opportunities inChina’s sports goods industry;

n Give the future prospects ofChina’s sports goods industry , and point out someinvestment risks it will face;

n Find out some regions where are best worth forinvestment inChina’ssports goods industry.

3) Deliverables

Word-format report, with around 30-50 pages;

Excel-format database of key regions and provincesof sportsgoods industry;

4) Timeneeded

3 weeks needed

報告目錄

Part	Contents
1	Overview and policy of sports goods industry in China
1.1	Overview of sports goods industry
1.1.1	Industry definition
1.1.2	Industry life cycle
1.1.3	Industry status in national economy
1.2	Policy of sports goods industry
1.2.1	Policy on sports goods industry
1.2.2	Policy on upstream and downstream industry
2	Development scale ofChina's sports goods industry
2.1	Industry scale analysis of sports goods industry in 2011-2015
2.1.1	Enterprise scale
2.1.2	Total asset
2.1.3	Sales revenue
2.1.4	Total profit
2.2	Industry cost analysis of sports goods industry in 2011-2015
2.2.1	Sale cost
2.2.2	Sales expense
2.2.3	Administration expense
2.2.4	Financial expense
3	Operating benefit analysis of sports goods industry
3.1	Debt paying ability analysis of sports goods industry in 2011-2015
3.1.1	Debt scale
3.1.2	Debt-to-assets ratio
3.2	Profitability analysis of sports goods industry in 2011-2015
3.2.1	Ratio of profits to cost
3.2.2	Gross profit to sales
3.2.3	Profit ratio of sales
3.2.4	Return on asset
3.3	Operation ability analysis sports goods industry in 2011-2015
3.3.1	Total assets turnover
3.3.2	Current asset turnover
3.3.3	Receivables turnover
4	Sports goods industry analysis in major regions
4.1	East China
4.1.1	Company number
4.1.2	Asset and liability
4.1.3	Sale revenue
4.1.4	Total profit
4.2	Central China
……	……
4.5	South China
4.8.1	Company number
4.8.2	Asset and liability
4.8.3	Sale revenue
4.8.4	Total profit
5	Sports goods industry analysis in Top 5 provinces
5.1	Province A
5.1.1	Enterprise scale
5.1.2	Total asset
5.1.3	Sales revenue
5.1.4	Total profit
5.1.5	Profitability analysis
5.1.6	Operation ability analysis
5.2	Province B
……	……
5.5	Province E
6	Future forecast of sports goods industry in China
6.1	Investment prospects
6.1.1	Development prospect analysis
6.1.2	Industry sale revenue forecast 2016 to 2020
6.1.3	Industry total profit forecast 2016 to 2020
6.2	Investment risk analysis
6.2.1	Industry policy risk
6.2.2	Raw material market risk
6.2.3	Market competition risk
6.2.4	Technology risk
6.3	Investment advices

List of Figures

Figure1.1.2-1 Industry life cycle of sports goods industry inChina

Figure2.1.1-1Enterprisescale distribution ofChina’s sportsgoods industry, 2015

Figure 2.1.2-1 Total asset of sports goods industry inChina,2011-2015

Figure2.1.3-1 Sales revenue of sports goods industry inChina,2011-2015

Figure2.1.4 Total profit of sports goods industry inChina,2011-2015

......

List of Tables

Table 1.2.1-1 Policy on sports goods industry inChina,2010-2016

Table 3.2.1-1 Ratioof profits to cost of sports goods industry inChina,2011-2015

Table 3.2.2-1 Grossprofit to sales of sports goods industry inChina, 2011-2015

Table 3.2.3-1 Profitratio of sales of sports goods industry inChina, 2011-2015

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