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內(nèi)容概括

. SCOPE OF INVESTIGATION

The report will investigate Chinese beer industry from the following aspects:

? Development analysis (Industry scale, Industry cost, etc.)

? Operation situation (Debt paying ability, operation ability, etc.)

? Major areas (major regions and top 5 provinces)

? Future forecast

? Commercial opportunity

報(bào)告目錄

Part	Contents
1	Overview and policy of beer industry in China
1.1	Overview of beer industry
1.1.1	Industry definition
1.1.2	Industry life cycle
1.1.3	Industry status in national economy
1.2	Policy of beer industry
1.2.1	Policy on beer industry
1.2.2	Policy on upstream and downstream industry
2	Development scale of China's beer industry
2.1	Industry scale analysis of beer industry in 2011-2015
2.1.1	Enterprise scale
2.1.2	Total asset
2.1.3	Sales revenue
2.1.4	Total profit
2.2	Industry cost analysis of beer industry in 2011-2015
2.2.1	Sale cost
2.2.2	Sales expense
2.2.3	Administration expense
2.2.4	Financial expense
3	Operating benefit analysis of beer industry
3.1	Debt paying ability analysis of beer industry in 2011-2015
3.1.1	Debt scale
3.1.2	Debt-to-assets ratio
3.2	Profitability analysis of beer industry in 2011-2015
3.2.1	Ratio of profits to cost
3.2.2	Gross profit to sales
3.2.3	Profit ratio of sales
3.2.4	Return on asset
3.3	Operation ability analysis beer industry in 2011-2015
3.3.1	Total assets turnover
3.3.2	Current asset turnover
3.3.3	Receivables turnover
4	Beer industry analysis in major regions
4.1	East China
4.1.1	Company number
4.1.2	Asset and liability
4.1.3	Sale revenue
4.1.4	Total profit
4.2	Central China
……	……
4.5	South China
4.8.1	Company number
4.8.2	Asset and liability
4.8.3	Sale revenue
4.8.4	Total profit
5	Beer industry analysis in Top 5 provinces
5.1	Province A
5.1.1	Enterprise scale
5.1.2	Total asset
5.1.3	Sales revenue
5.1.4	Total profit
5.1.5	Profitability analysis
5.1.6	Operation ability analysis
5.2	Province B
……	……
5.5	Province E
6	Future forecast of beer industry in China
6.1	Investment prospects
6.1.1	Development prospect analysis
6.1.2	Industry sale revenue forecast 2016 to 2020
6.1.3	Industry total profit forecast 2016 to 2020
6.2	Investment risk analysis
6.2.1	Industry policy risk
6.2.2	Raw material market risk
6.2.3	Market competition risk
6.2.4	Technology risk
6.3	Investment advices

List of Figures

Figure 1.1.2-1 Industry life cycle of beer industry in China

Figure 2.1.1-1 Enterprise scale distribution of China’s beer industry, 2015

Figure 2.1.2-1 Total asset of beer industry in China, 2011-2015

Figure 2.1.3-1 Sales revenue of beer industry in China, 2011-2015

Figure 2.1.4 Total profit of beer industry in China, 2011-2015

......

List of Tables

Table 1.2.1-1 Policy on beer industry in China, 2010-2016

Table 3.2.1-1 Ratio of profits to cost of beer industry in China, 2011-2015

Table 3.2.2-1 Gross profit to sales of beer industry in China, 2011-2015

Table 3.2.3-1 Profit ratio of sales of beer industry in China, 2011-2015

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