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內(nèi)容概括

1) TheAim of this report

n To provide readers with comprehensive & in-depthunderstanding of financial situation and credit risk onChina’shousehold appliances industry;

n To understand position of the household appliancesindustry inChina;

n To get more information of the major household appliancesproduced regions;

n To predict what future ofChina’s household appliances industrywill be;

n To find out the region be worth for investment and theinvestment risks of household appliances industry inChina;

n To reveal opportunities in Chinese household appliances industry.

2) Benefitfrom the report

n Obtain latest financial information of householdappliances industry inChina,such as enterprise scale, total asset, sale revenue, total profit and soon;

n Evaluate the status of the household appliances industryinChina;

n Identify key trends and opportunities inChina’s household appliancesindustry;

n Give the future prospects ofChina’s household appliances industry , and point out someinvestment risks it will face;

n Find out some regions where are best worth forinvestment inChina’shousehold appliances industry.

3) Deliverables

Word-format report, with around 30-50 pages;

Excel-format database of key regions and provincesof householdappliances industry;

4) Timeneeded

3 weeks needed

2. SCOPE OF INVESTIGATION

The report will investigate Chinese household appliancesindustry from the following aspects:

? Development analysis (industry scale,industry cost, etc.)

? Operation situation (debt paying ability, operation ability, etc.)

? Major areas (major regions and top 5provinces)

? Future forecast

? Commercial opportunity

報告目錄

Part	Contents
1	Overview and policy of household appliances industry in China
1.1	Overview of household appliances industry
1.1.1	Industry definition
1.1.2	Industry life cycle
1.1.3	Industry status in national economy
1.2	Policy of household appliances industry
1.2.1	Policy on household appliances industry
1.2.2	Policy on upstream and downstream industry
2	Development scale ofChina's household appliances industry
2.1	Industry scale analysis of household appliances industry in 2011-2015
2.1.1	Enterprise scale
2.1.2	Total asset
2.1.3	Sales revenue
2.1.4	Total profit
2.2	Industry cost analysis of household appliances industry in 2011-2015
2.2.1	Sale cost
2.2.2	Sales expense
2.2.3	Administration expense
2.2.4	Financial expense
3	Operating benefit analysis of household appliances industry
3.1	Debt paying ability analysis of household appliances industry in 2011-2015
3.1.1	Debt scale
3.1.2	Debt-to-assets ratio
3.2	Profitability analysis of household appliances industry in 2011-2015
3.2.1	Ratio of profits to cost
3.2.2	Gross profit to sales
3.2.3	Profit ratio of sales
3.2.4	Return on asset
3.3	Operation ability analysis household appliances industry in 2011-2015
3.3.1	Total assets turnover
3.3.2	Current asset turnover
3.3.3	Receivables turnover
4	Household appliances industry analysis in major regions
4.1	East China
4.1.1	Company number
4.1.2	Asset and liability
4.1.3	Sale revenue
4.1.4	Total profit
4.2	Central China
……	……
4.5	South China
4.8.1	Company number
4.8.2	Asset and liability
4.8.3	Sale revenue
4.8.4	Total profit
5	Household appliances industry analysis in Top 5 provinces
5.1	Province A
5.1.1	Enterprise scale
5.1.2	Total asset
5.1.3	Sales revenue
5.1.4	Total profit
5.1.5	Profitability analysis
5.1.6	Operation ability analysis
5.2	Province B
……	……
5.5	Province E
6	Future forecast of household appliances industry in China
6.1	Investment prospects
6.1.1	Development prospect analysis
6.1.2	Industry sale revenue forecast 2016 to 2020
6.1.3	Industry total profit forecast 2016 to 2020
6.2	Investment risk analysis
6.2.1	Industry policy risk
6.2.2	Raw material market risk
6.2.3	Market competition risk
6.2.4	Technology risk
6.3	Investment advices

List of Figures

Figure1.1.2-1 Industry life cycle of household appliances industry inChina

Figure2.1.1-1Enterprisescale distribution ofChina’shousehold appliances industry, 2015

Figure 2.1.2-1 Total asset of household appliancesindustry inChina,2011-2015

Figure2.1.3-1 Sales revenue of household appliances industry inChina,2011-2015

Figure2.1.4 Total profit of household appliances industry inChina, 2011-2015

......

List of Tables

Table 1.2.1-1 Policy on household appliances industry inChina,2010-2016

Table 3.2.1-1 Ratioof profits to cost of household appliances industry inChina,2011-2015

Table 3.2.2-1 Grossprofit to sales of household appliances industry inChina,2011-2015

Table 3.2.3-1 Profitratio of sales of household appliances industry inChina,2011-2015

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